San Francisco Institute of Possiblity


Secret Symbology in Corporate Heraldry – part 1: The Divine Right of Google

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A Fallen Cosmos Exclusive

A Fallen Cosmos analysis of widely used corporate “logos” reveals a surprisingly close kinship between the digital revolution businesses that have become an ubiquitous part of the technology monoculture, and ancient and cryptic symbols like The Book of Thoth, and the Tarot deck.

It’s too widespread to be a coincidence.  The question is:  who knows about it, and why?

gWe who have become aware of the Fallen Cosmos and its implications for human development have begun the process of tracing the various elements of esoteric iconography, untangling these embedded threads to avoid, and protect ourselves from, the cumulative effect of whatever occult practices the tech giants are performing.

In this series, we examine some of the most frequently presented symbols of tech corporate dominance – and trace their occult histories back for you.

We begin with the dominant tech giant today: Google.

This ordinary-seeming logo, created by Sergey Brin, appears to be only an example of harmless typography, rendered more so by the bright and simple colors of the different letters comprising the name.

Nothing with bright colors could possibly be sinister!

The friendly-seeming “Google Doodles,” animated variations on this logo, serve a twofold purpose: first, to distract the viewer from any contemplation of the thing as an object in itself, and secondly to retain focus for a significant time on the image until subconscious imprinting has been achieved.

Close examination shows, however, that the descending loop of the second, lower-case G has affinities with a number of centuries-old glyphs, dating back to the occultist and condemned heretic Giordano Bruno. The Catholic Church attempted to destroy all these glyphs when it burned Bruno’s books, and Bruno himself, at the stake in 1600.  Some, however, survived into the present era as chalked, clandestine “hobo signs” indicating where the seeker can get a handout, free food and the like.

The glyphs, then, have always been used by people searching for something: is Google the successor to Bruno’s idea of a “memory palace” – a mental construct that human beings can learn and use to retain all knowledge?

In fact, the curvilinear, decorative enclosed space within Google’s logo suggests two alchemical-astrological ideograms, common to all nations: those of Taurus, the Bull, the sign of the Month of April, and the following symbol of Leo, the lion, whose demesne is July.

sbgThe inherent implication, besides the overall one that the company is as eternal and unstoppable as the progress of Time and the Seasons, lies in the symbolic identity of these two figures.

The Bull represents both virility and vigor, superhuman, unopposable power, while the Lion, the “King of Beasts,” has been thought since remotest antiquity to embody regal control over those subject to him, ruling his subordinate inferiors by Divine Right.

The symbology is clear: Google is fulfilling Bruno’s heretical vision by creating an infinite memory palace, over which it will claim the Divine Right of Kings. The crest of this new kingdom of the mind – the double-headed, curvilinear, “G” will indeed have two heads:  Larry and Sergey. Through their logo, they are linking themselves with an ancient heretic, claiming his mantel, and fulfilling his prophecies.

The question is:  when the have constructed the infinite memory palace, how will we all be stored?

If not for the emergence of The New Self, and The Fallen Cosmos, this made scheme will surely succeed. But now, Fallen Cosmos ticket holders will be empowered to make a choice.

Up next:  Air BnB

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